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In
1986, in spite of some esthetic modifications, the sales of
Alliance are blown, Renault lost this year 700 millons dollars, only
the Jeep branch goes well, due to
the success of the Cherokee and Comanche sales. Renault US thinks of
the expension of its range.
The Alpine division in France works on the Americanization of the
sports model, 30 million of dollars were invested for
the homologuation of the car, only 21 models were produced, none were
sold. The Espace model which was claimed by AMC
never reach to the end of the homologuation. Renault also invests in a
new factory in
Bramalea Canada, to build the Premier, American version of
R25 (in reality, the R21 was used as a basis for this model), only 200
models leaved the plant with the rhombus on the grill. The Medallion,
the equivalent of European R21, was produced in Europe, its diffusion
was
very confidential. The colossal losses of Renault in Europe will put a
term at the American adventure. AMC is resold precipitately in Chrysler
on March 2, 1987, without a return on investment. Renault
is however the only French manufacturer to have invested massively to be
established in the United States. The came back of the rhombus
in US in envisaged in 2010, it will be with the help of his partner
Nissan (Nissan is controled by Renault since 1999).
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